[pc_edwin]

Microsoft did the exact same thing and it took them the better part of almost two decades to undo the damage.

The difference here is the entire map has shifted. Tech is no longer just a niche or a B2B thing. Pretty much everyone in the western world is a stakeholder and they chose piss us all off.

This is not gonna end well for Apple. Such a short sighted move by the leadership that has me doubting their leadership.