[biggestdummy]

Atlassian, famously, got to very significant revenue before hiring Sales. But even they, eventually, got to a size and complexity where Sales was required. https://www.bloomberg.com/news/articles/2016-05-18/this-5-bi...

The Bloomberg article makes the point that this could be a trend. It was not. I know of no other B-to-B Enterprise Software product which got close to that kind of revenue without hiring Sales.

There are several examples of successful companies who tried this model, and then moved to a Sales model - usually at $30 or $50 million. https://www.saastr.com/eventually-everyone-has-a-sales-team/.

Of course, there's no easy way of knowing how many companies tried this model and failed. But I don't think it was successful too often, because I hardly ever see this model any longer.