Both depend on how hard it is to find the people you're looking for; there are no hard and fast rules. For a study I did with C-level executives at modestly sized companies, the incentive was US$500 for 45 minutes, and I believe the market research firm got at least US$300 for each qualified participant it recruited. For easy to find consumers, $50/hour each for the incentive and $100 each for recruiting might be plenty. For the incentive, you need to ask: what would a really well qualified participant expect to get in exchange for the time they're giving you? And different markets will have different costs; NYC will almost certainly be more expensive than Chattanooga for both incentives and recruiting.
Market research firms use a screening questionnaire to find participants with the right qualifications, and writing a good screener takes some experience. If you're new to this, you may want to reach out to someone who's done it before.
mitchbob|2 years ago
Market research firms use a screening questionnaire to find participants with the right qualifications, and writing a good screener takes some experience. If you're new to this, you may want to reach out to someone who's done it before.