[gitanovic]

That is a study I'd sponsor :D

Joking apart (for I am joking, I'd never sponsor something that forces people to do things they don't want) My only point is that whenever I read something like this... well it stinks, because it goes against what I perceive as common sense.

Someone took my first comment too seriously, my point being that after so many studies read, weighted, measured and found wanting... I don't want to waste my time reading something that doesn't pass the smell test.

Who did they interview? People who have cargo bikes Do they like them? Yes they bought them and either liked them to begin with, or are rationalizing, then there is a minority who's objective.

Ask people with Mercedes what's the car brand they like the most.

For example: I drive an Alfa Romeo and once I was stopped by a guy (in Germany) that asked me if I wanted to join a Italian Car Club... and he was the proud driver of a FIAT Tipo, not a car I'd buy for it's beauty or one I'd show in a car club, yet he liked it, and we are discussing a study that hinges on what people like?

EDIT: just to say... I agree with you, there's a bit of selection bias at work here