[Leokuma]

I like it too . I even liked the old website better than the current one. It was more colorful and fancy.

Brand reflects a project's philosphy. Deno is thought to be easy and simple, and the "childish" branding reflects that.

So you may not be wrong at all in your criteria. Subjective human communication can be more effective than objective communication sometimes ;). It just works at a different level.