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Facebook roadshow video

58 points| sethbannon | 14 years ago |facebook.retailroadshow.com | reply

12 comments

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[+] aresant|14 years ago|reply
This video is the best foot forward case from FB to buy their stock. That is its purpose.

Through that lens when demonstrating the product in the first 5 minutes, the amount of time that FB dedicates to 2 features - photo sharing and Timeline - is striking.

Instagram learned the $1b way just how core photo sharing is to FB.

But doesn't that acquisition demonstrate FB's inherent weakness - consumer's fickle behavior?

That in 18 months a <20 man start-up can terrify a multi-billion dollar behemoth?

And then the focus on Timeline just feels odd.

A "maybe" success from the user perspective, but either way seems more like a UI-update than a core product choice.

Two years from now does anybody believe timeline will be the default homepage?

Facebook is going to be a behemoth IPO no matter what, but I am less compelled to own the stock vs. investing money in another photo-startup that could swing hard @ facebook's core, despite how pedestrian that sounds!

[+] oskarth|14 years ago|reply
I think the reason they mention the timeline is because it's great for advertisers. It doesn't seem unlikely that it has intentionally been designed to be disorienting which leads us to pay more attention to ads.

User retention (including engagement and growth) and monetization are obviously the two biggest concerns for a company like Facebook. Photos (sticky, long-living) and the map of users (if you are not in you are out) are for user retention. Timeline and platform (games, connect, pages etc) is for monetization.

[+] jcampbell1|14 years ago|reply
This was brilliantly produced, but... the only thing interesting was: ads in the timeline. I used to care about FB hitting their $5B target this year, but that will be easy if they launch ads in the timeline. I am concerned whether Facebook is relevant 10 years from now.

I take positions and put my money where my mouth is. In this case, I'll sit on the side lines, though I am tempted to be short.

[+] capred|14 years ago|reply
This IPO is based as much as the 'dream' of what FB can be than what it is.

Here's something to think about: FB investments pre-IPO: $2.4 Billion, Google investments pre-IPO: $25MM. Google's IPO was much smaller ($25B market cap if I recall) but Google was financially a stronger company when it went public.

Therefore cue music and grandiose mission statements. Wait, Facebook will get to that 18 P/E ratio when?

[+] oskarth|14 years ago|reply
Where did you see real/projected P/E ratios?
[+] zinssmeister|14 years ago|reply
In every scenario I see facebook involved in the future of the internet. So, not to sound too much like a fanboy, but isn't it almost a sure bet to buy facebook stock? If they initially offer the shares for around $30 it seems like a no brainer to get in on that.
[+] dmvaldman|14 years ago|reply
FB is currently valued at 1/2 of what Google is valued at. Your call.
[+] science_police|14 years ago|reply
I hate to be "that guy" but view source on the page for lulz.
[+] flavien_bessede|14 years ago|reply
The kind of video I'd send to my family when they asks why I invested in Facebook :) The domain name made me look thrice, looked like a fake at first ...
[+] fungi|14 years ago|reply
feels almost religious