[klum]

I agree with the article, but was thinking along the same lines.

What if a business actually takes a long-term view: investing in standards and fostering it's ecosystem instead of trying to outmaneuver competitors using any short-term tricks available? What if a company makes a great dishwasher and only change it when they can improve it? Will they inevitably be driven into extinction or bought up by more short-term profit-hungry enterprises? Maybe... but is that really inevitable?