There’s not enough demand for yoga instructors so you make money by coaching coaches. To do this you have to convince prospects there’s a big market for it (there’s not). “Winning” in the market is graduating to coaching coaches of coaches. It’s entirely sustained by extracting money from dreamers who are guaranteed to fail. The amount of actually useful service delivered by the entire field is shockingly small for the amount of money it absorbs.
To make money from "coaching," one must either sell through the Internet, thus potentially reaching thousands to millions of people, or sell expensive individual 1:1 lessons.
This bifurcation has been observed, for example, in jiu jitsu, where the most profitable business opportunities are selling "instructionals" via DVD/digital download to thousands of people for over $100 a piece, or selling 1:1 coaching sessions for over $300 an hour. Owning a gym/teaching 150-200 students (kids + adults classes) may give a decent salary, but certainly not wealth.
vundercind|2 years ago
There’s not enough demand for yoga instructors so you make money by coaching coaches. To do this you have to convince prospects there’s a big market for it (there’s not). “Winning” in the market is graduating to coaching coaches of coaches. It’s entirely sustained by extracting money from dreamers who are guaranteed to fail. The amount of actually useful service delivered by the entire field is shockingly small for the amount of money it absorbs.
borroka|2 years ago
This bifurcation has been observed, for example, in jiu jitsu, where the most profitable business opportunities are selling "instructionals" via DVD/digital download to thousands of people for over $100 a piece, or selling 1:1 coaching sessions for over $300 an hour. Owning a gym/teaching 150-200 students (kids + adults classes) may give a decent salary, but certainly not wealth.