[zerreh50]

From Nvidia's history of working with AIBs, Sony, Apple, the Linux community, and probably many more, they seem to be a very hard company to work with. They have an idea of what the product looks like and it's their way or the highway. I wonder if this new department will change that. If it doesn't, it won't amount to much.

[aurareturn]

I don't think AIBs had a hard time working with Nvidia. If you're referring to Evga, they just wanted to exit the GPU business after the crypto boom.

For Sony, I don't recall any problems. I think Sony and Microsoft just wanted a supplier that can provide an APU and only AMD could do it at the time. AMD was also on the verge of bankruptcy so they gave Sony and Microsoft favorable terms.

For Apple, it was a case who was to blame for the GPU failures. Ultimately, I think it would have been better for Macs to use Nvidia GPUs over AMD GPUs.

Not sure about Linux. But I assume most big Nvidia server deployments run on Linux.

I personally think Nvidia did not do much custom chip is because the margins weren't there and they wanted to devote their resources to AI. Obviously they were correct in their choice. Their market cap is closing in on Apple. Let that sink it for a bit.

The only exception is the Nintendo Switch and I have a feeling Nvidia just wanted to be in at least one gaming device to say they're still in it.

[weebull]

I think your recollection of the Evga exit is wrong.

They already had their 4000 series boards designed. They were all set. Prototype boards have made their way into the public sphere now. Then, whilst the launch was prepping Evga [cited](https://youtube.com/watch?v=cV9QES-FUAM) that they were fed-up of working with them, and we're basically being undercut by their own supplier.

[kevingadd]

To be fair, it seems like all the game consoles that shipped with NV chips in them have been fairly successful, or their failures were explicitly not related to the parts of the silicon that NV designed. Other than perhaps the jailbreak issues the launch Switch had...

And Geforce mobile parts are still quite popular in laptops. It makes me wonder how much of the difficulty is "hard company to work with" and how much is just "weird constraints make integration a pain" - I still don't know if they don't want to open their drivers, or if they can't for IP reasons.

[ksec]

> all the game consoles

For Nintendo Switch. they picked it up was mostly due to Nvidia being very desperate for a win, willing to sell it for cheap, using older technology and node all while having very little driver support. ( Also I remember Jensen loves Nintendo )

> I still don't know if they don't want to open their drivers

Drivers for GPU is pretty much like CUDA for GPGPU. It is where 99% of the value comes from.