[looping8]

The comparison to Apple is strange - Apple is literally only serving one phone and that's their brand's stand-out thing. Competitors like Xiaomi, Motorola, etc, all make different models. Of course 57 models a year is too much but few other companies make only one phone with minor variations. Nokia was working in a market with fast changing technology and higher number of competitors, they had to keep innovating and marketing new stuff.