Apple in a way is like Supreme, where the brand transcends the actual products. Folks stand in line to buy the latest Supreme merch even though it's just regular stuff with the Supreme brand written on it. In a way Apple has done the same with it's products where it's cool to buy it just because you like Apple as a brand and not necessarily because you need the underlying product. As a consumer I resent this sort of behavior but whenever I look at it through the lens of business, I always come away with the thought: "this is f** genius"
This is the same drive which gets people to buy Louis Vuitton/Gucci/etc., the added value does not lie in the product itself but in the brand recognition. Those high product prices are part of the brand appeal for those who want to advertise affluence.
_fat_santa|2 years ago
the_third_wave|2 years ago