[drtz]

Thanks for sharing that NYT article.

> ...critics say that the use of sponsorship could make cable programmers more vulnerable to censorship or control by advertisers, particularly in light of recent efforts by organizations such as the Moral Majority and its offshoot, the Coalition for Better Television.

40+ years later I think it's pretty clear this was an accurate prediction.

> A much-cited - and widely disputed - study by the Benton & Bowles advertising agency found that the public would accept advertising if it meant a reduction or a holding-of-the-line on subscription fees...

This is great until a year later when YoY revenue growth is flat and prices are increased anyway.