[ecf]

> I genuinely think Apple wanted this to be relatively unpalatable to the typical consumer.

You’re starting to hit on Apple’s strategy. Build something expensive and impressive, get all the media hype out of it with influencers making content and consumers watching it cause it’s the expensive thing.

Then it comes down in price over 10 years and soon everybody has one, because everyone wants to try to Apple thing they saw so much about years ago.

iPad went exactly the same way, as everyone wrote it off when first introduced as just “a large iPod touch”, and now it’s the defacto leader in the category without anything coming close.

[ProfessorLayton]

The iPad was far from expensive at launch, considering it was a brand new category, and it was rumored to launch at ~1k. It was a huge surprise when the price was revealed at $500. Apple even acknowledges it in the keynote!