[cerebra]

This was never intended to appeal to broad consumer base. It's a v1, innovative and cutting-edge technology that Apple decided was ready enough to put in the hands of some early adopters and developers. It's priced out of the consumer market range and isn't intended to meet all the goals of a device ready to appeal to the broad consumer base.

They want to get feedback from early adopters and developers to iterate on their software and marketplace, while they continue to drive down weight and cost and refine the hardware side of the device. The expectations for devices right now is pretty high given the decades of development we're accustomed to, but as an early adopter of the first iPhone itself, I remember how limited it was.

If the iPhone v1 was released in the environment we have tooday, it'd be lambasted as being limited. No app store, no app switching, no notification center, etc. It took time and work with developers and users in the real world to start fleshing out the product. Same thing will happen with the Apple Vision.

I can appreciate people reviewing the product and saying it's not for them, it's too heavy, it's not ready for mainstream use - but to me, they simply miss the point. It's a showcase device, only geared to those with money to burn, who are early adopters or developers. It shows a ton of promise, but it will be a generation or two before they fill in the product category under the "Pro" designation, and have an Apple Vision Air, Apple Vision, and Apple Vision Pro, with specs that appeal to broad audiences. It's coming, and their strategy to get the device in the hands of users and get feedback and folks developing on it, is a good one.