[ostensible]

Eh, ads can be blocked. 5% cash back on travel alone on the other hand makes it continue to be a no-brainer. (And Whole Foods if you shop there).

Everyone understands that you still pay for free shipping. That’s not the point though. If you have prime your stuff ships first. If you don’t — you pay for shipping and/or have to wait longer. Sometimes on purpose, sometimes not.

And then there is a massive list of other affiliate services prime members can use - each one another reason to use prime, if you happen to use those services.

I’m actually surprised how cheap prime is considering its value.

[nytesky]

Is there a ceiling on cash back? Some spends $20000 travel gets $1k back vs $400 on traditional cash rewards. That would be competitive but most high rewards have caps?