[graiz]

This concept has a well-known name that you don't seem to use in your design or marketing called "Progressive Disclosure." It was coined back in 2006 to explain this concept.

I do think it's tricky to do this as a 3rd party website. Most sites would want the disclosure logic to live inside their product, as coded logic. I do like the concept and how you've built this.

[giaco_hendel]

I was thinking about that but decided not to because I think a lot of people don't know what progressive disclosure is. Will think about it though, thanks!