[HNatWORK]

Everything except for some of the Google X Labs projects, of which this is one.

I'm going to take an optimistic tack and say they're doing this for the PR benefits of being seen as creating new technology that gives people tools they never thought they could have, somewhat like Microsoft has done with the Kinect.

[marshallp]

Microsoft made bank with the kinect. Also, google is in serious danger of being killed by facebook (more data = better search results), so google needs another huge profit stream. Running the entire transportation infrastructure can be that (there will be competitors, but with google's superior tech talent, their vehicles will be safer and hence win).

[jiggy2011]

Do you think that google will sell the vehicles themselves or will they just license the technology to existing automakers?