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Announcing The Simple iPhone App

53 points| Q6T46nT668w6i3m | 14 years ago |simple.com | reply

40 comments

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[+] ubercore|14 years ago|reply
I WANT SIMPLE SO BAD.

Sorry, I don't mean to add noise to the conversation, but I haven't anticipated a product like this for quite awhile. I've also been really impressed with how responsive they are with sometimes demanding requests for account ETAs, etc. Bodes well for their future customer service.

[+] christiangenco|14 years ago|reply
Every time I see a blog post from Simple I literally salivate. I've been on the waiting list since February 8th and all I got was this lousy "Thank you for signing up" email. TAKE MY MONEY ALREADY
[+] ecaroth|14 years ago|reply
Looks awesome... can't wait to try it! Been on the wait list for what feels like (and probably has been) 1.5 years though... Plans/ETA for android version?
[+] MatthewPhillips|14 years ago|reply
Same here, at least 1.5, probably closer to 2 (I think their original invitation signups were in June or July of 2010).
[+] BallinBige|14 years ago|reply
to be completely honest - I am sitll confused what Simple does differently than Mint.com

also - have been on the waiting list forever...

[+] felideon|14 years ago|reply
Definitely look forward to having an account with Simple soon.

'Safe to spend' balance is brilliant and is something I have to do manually in Excel by playing with numbers.

However, if I keep a zero-sum budget it would be nice to have multiple safe-to-spend balances. If I understand correctly[1], with Simple I can presumably just set non-bill budgets (eg. fuel, clothing, mini-savings, misc/blow) as bills or even goals to fake it. That way, 'safe to spend' will always be $0 (give or take) — in essence managing a virtual envelope system, making my personal finances much easier to handle than the current grunt work one has to endure.

[1] "Safe to Spend is your account balance minus what you've saved toward goals, minus pending contributions toward goals, minus pending bills in the current pay cycle." https://www.simple.com/blog/Saving/simple-budgeting-and-rain...

[+] rkudeshi|14 years ago|reply
Any ETA on a rollout of the service to people on the waiting list?
[+] i2pi|14 years ago|reply
We began rolling out in November of last year. It's going to take us a while to get through the entire list. I know many of you have been waiting over a year & we deeply appreciate your patience.
[+] kdommeyer|14 years ago|reply
I'm surprised so many people are clamoring for this. While the system seems excellent overall, the lack of a rewards program on the card seems like a deal-breaker for day-to-day use. Why would I use this instead of a credit card that gives me 1-5% cash back?
[+] al3x|14 years ago|reply
So, a couple reasons:

1. Unless you're doing an absolute ton of spending on your rewards credit card, any fees you pay on your credit card probably wipe out any cash you're getting back. If you're not paying fees yourself, merchants or other institutions may be subsidizing your rewards in ways that aren't sustainable. Many rewards programs have been slashed during the financial crisis of the last several years.

2. Cash-back rewards make your personal accounting more complicated. If you really want to set and meet financial goals, you need to be keeping close tabs on what you spend on what card, how much you're getting back in rewards, what fees you're paying, and where those reward dollars are going so that you're actually accumulating wealth (saving account, brokerage account, etc.). Our model combines an interest-bearing account with the ability to easily track your financial goals. Keeping it all in one place is, in our experience, way easier.

We're not crazy about the idea of rewards programs, but it's also not something we've completely ruled out. If we can find a way to do a rewards program that has clear incentives for our customers, merchants, and our partner institutions, we'll explore that.

[+] jdoody|14 years ago|reply
I wish they had something to let you know how far down you are on the wait list and how long it will be approximately until you can finally get an account. I signed up for the wait list nearly a year ago. Getting a bit frustrated with how long it's taking.
[+] al3x|14 years ago|reply
Sorry, I know it's been a long wait. We hope it'll be worth it.
[+] lcusack|14 years ago|reply
They should make an app for that - I think it would have more users.
[+] swang|14 years ago|reply
Nice, I didn't know they were already taking signups.

Also I'm in Win7 on Chrome and the site font (maybe the font-weight?) makes text on the site appear real fuzzy.

[+] AznHisoka|14 years ago|reply
I still think BankSimple would've made for a better brand. Simple sounds too generic.

"Hey, have you tried this Simple app?" "What's the name of this app? Where can I find this app?" "It's Simple" "Yeah I know, but what's the name of it?" "Umm.. it's Simple" "Simple what?" "Just Simple" "I searched the App Store. No app called Just Simple, dummy"

[+] christiangenco|14 years ago|reply
Agreed. I just tried to find the confirmation email from Simple to see when I'd signed up - "Simple" gave 200 false positives, "from:simple.com" found the email. In a search-engine era being difficult to find isn't the most strategic move.
[+] al3x|14 years ago|reply
"Apple" sounds pretty generic for the name of a computer company :)
[+] Macsenour|14 years ago|reply
I agree, my first thought was "Simple what?".
[+] chrisgoodrich|14 years ago|reply
Simple is building a product that they are certain will be successful. VC's should be clamoring to get involved with Simple.

Look at the Simple Twitter feed and you'll see people begging for invites.

I am still hoping for an invite Spring '12 as my last email from them indicated. :)

[+] af3|14 years ago|reply
is Simple like PayPal with plastic card and nice web/app interface?
[+] timmins|14 years ago|reply
It's a 'simple' layer of banking, although they are not a bank. They're partnered with Bancorp. They offer some additional features (namely, direct deposit and FDIC backing) over Paypal.
[+] i2pi|14 years ago|reply
I've been using Simple since September[0] as a complete replacement for my bank account. That's the idea - you replace your existing checking/savings/etc accounts with Simple.

[0]: I work there.