[ankeshk]

There are 3 narratives required. As the late great copywriter Gary Halbert taught: star, story, and solution.

Who are you. Why do you do what you do. How are you different.

Answer these 3 narratives and bonding with clients becomes easier.

[lifeisstillgood]

And a great copywriter puts in three words what a whole article plus other links missed (did you read the flux example - I basically skipped)