The idea transpired from some of the early tools at Twitter. The actual product has nothing in it that would be considered Twitter's IP afaik. A couple of other companies we spoke to use similar techniques to optimize copy testing. Good call out on the language though - we could have worded it better!
DistractionRect|2 years ago
An opportunity to dogfood your product!
mattw2121|2 years ago
A little ironic that this company is all about wording it better :).
rmbyrro|2 years ago
Now, if they took a defensive position, trying to justify their non-ideal wording, that would be ironic.