[Garcia98]

> The main problem with the non-Apple laptop market is that there is a mind-boggling number of confusing models, SKUs, processor/gpu variants, etc., and wildly variable physical quality control that confuse consumers and leave them unhappy. This is the flip side of choice in prioritizing, say, gaming performance over battery life while optimizing price or vice-versa.

This is 100% it, Lenovo has been killing it lately with their Yoga/Slim series, but for every laptop they have that competes with a MacBook, they also have a myriad of other options that are just e-waste. At the end of the day, the average consumer is not going to do the same kind of research that a tech enthusiast might do, and Apple has a somewhat simple catalog (although incredibly overpriced once you step out of the entry configs).