[nehagetschoice]

Yeah - two themes here -

1) Is copy even important? I think it is. If this post was titled, "Auto-tune experimentation for short-form content optimization", it might make half the audience confused about the product. In fact, the 1-liner we use for HN is very different from when we talk to VCs, because the audience is different with different goals & backgrounds. I guess the point I am making is that messaging has to be contextualized, depending on users, platform, and goals.

2) PMF vs copy - I agree that the two are orthogonal. Copy is not going to solve for the lack of a PMF (and it shouldn't). Exactly the point above - the goal is to help more and more users comprehend what you do, hopefully in a way that's more personalized to them.

[apsurd]

PMF isn't orthogonal to copy if you're experimenting with copy to drive an outcome. what is the outcome then? how do you measure it? isn't the state of the art conversion?

That's the challenge: conversion funnel is complex with many factors. and largest one of them, in simple terms, is PMF.

if we measure downstream like clicks or inbound leads etc, that's more aligned with "discovery of PMF" and that's good. But it should be stacked ranked as so, it's not driving the needle. it's exploratory.