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pillusmany | 2 years ago

Pro cameras have a volume problem. Too few are sold.

Imagine if Intel only sold 10000 CPUs a year, but the fabs still cost billions of dollars. Do you still think you would have $500 CPUs?

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tombert|2 years ago

No argument here.

That’s where my analogy with servers falls apart; it’s not weird for large companies like Amazon or Apple to purchase thousands of servers, which they periodically need to upgrade, and thus liquidate the old ones. Simple supply and demand dictates that the more supply we have, the lower the price (generally speaking).

I agree that if intel didn’t sell millions and millions of CPUs the price would definitely be much higher.

crftr|2 years ago

Precisely. ARRI is only a viable business because they also have lighting and lenses. Sony and Canon imaging subsidize their cine lines with their high-volume consumer products.