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DinaCoder99 | 2 years ago

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latexr|2 years ago

> Meta what?

Metaverse. Zuckerberg’s obsession with the concept (and that being the origin of the chosen name) is well documented.

https://en.wikipedia.org/wiki/Meta_Platforms#2021:_Rebrand_a...

> Based on Facebook's PR campaign, the name change reflects the company's shifting long term focus of building the metaverse, a digital extension of the physical world by social media, virtual reality and augmented reality features.

mettamage|2 years ago

Also note that they did it to get the bad PR heat off of Facebook. It was a synergistic move: less bad PR and focusing on the new thing, all at the same time!

giantrobot|2 years ago

It was also helpful to make the name change right around the time the news about the Cambridge Analytica scandal was coming out.

"Hey everybody, we're building the metaverse now so please ignore our facilitation of digital electioneering! See look our name isn't even the same so it's like we didn't do anything at all!"

DinaCoder99|2 years ago

Damn, he really stuck his whole ass out in the wind with this branding then.

notatoad|2 years ago

Meta-everything i think was the point. They want to be the extra layer on top of literally everything that exists.

hiddencost|2 years ago

That's the whole point. Facebook was so toxic they needed to dump the branding

Solvency|2 years ago

even more hilarious is how society/developers just accept these new names and use them (meta, x) rather than simply resisting and continuing to call them Facebook, or Twitter. It's like they've been collectively brainwashed into thinking you can deadname a corporation and should feel bad about it.