[mitchdoogle]

I know right? It's just as logical to frame this as reduced pricing at off-peak times, but I guess that's not so sensational.

Nevermind that many people would be happy to pay a little bit extra to avoid waiting during peak times.

[catchnear4321]

you would think the companies rolling these out would have that level of sense from the get go. turns out, they didn’t, and described it in the sensational way.

“dynamic pricing and daypart offerings.”

that’s the ceo of wendys - not the media. sure, they tried to awkwardly correct the optics.

there may be upsides, but to act like this is purely media sensationalism is to sound quite a bit like jumping too far in the other direction. the why isn’t terribly important. just like the ceo, the optics are off.

[lotsofpulp]

The optics are price being more reflective of supply and demand. Doesn’t more accurate pricing ensure more optimal allocation of resources? I don’t see why that would be a bad thing.