[yetanother12345]

> claim better targeted content

Any such claim is irrelevant. The personal opinion of the receiver of the content is not relevant, only that the content delivered somehow makes money for the sender.

> That has driven people away from these platforms.

Platforms? These entities do not derive profits only from visits to their own domains. Please inspect the source code of any random site you read next. On the majority of web sites in the Western hemisphere you will find either a Facebook script or a Google script, or both. Often more than these two.