[rrradical]

Can't believe no one has yet mentioned the full volume commercials they play beforehand. I'm not talking about trailers, which are benign or even enjoyable sometimes. But you used to be able to arrive a little early and chat with your friends before the trailers start. Now they blast ads at you. Who would even buy those ads? People know not to show up on time to avoid them, so it's a mostly empty theatre anyway.

[blooalien]

It's because the advertising industry in general has gotten utterly abusive of what they believe to be their god-given right to your eyeballs, ears, and attention at all times and in all places that it's possible to advertise at you. If they could beam advertisements directly into your brain like the joke in Futurama, you'd never get a moment's peace.

[lostmsu]

For a long time now I don't even come to the theater until after about 10 minutes from the official start time.