It appears to be a very powerful influence tool. Ryan McBeth [1] made a video showing how easy it is to serve a message to small target demographics. This seems distinct to how, say, youtube works: serving adds to the targeted demographics and algorithm serving content based on prior.
Tik tok seems to add a content creator being able target your content to an audience. This also seems to be able to be done without the public or any authorities being aware. It looks like a great tool to encourage discord.
[1] https://www.youtube.com/watch?v=pB7WzqUq4Nk
TowerTall|1 year ago
https://ghostinfluence.com/the-ultimate-retaliation-pranking...
and more recent [2024] https://news.ycombinator.com/item?id=39540738
bufferout|1 year ago