[standapart]

If Figma continues along this path I worry that they are doomed.

Generally, there are three paths to profitability: 1) increase pricing, 2) decrease expenses, or 3) offer new products and services with superior margin.

It seems like Figma has chosen to implement 1) but sell it to customers as 3). However, in contractionary periods like we are in now, 1) does not work -- no matter how much lock-in you have and how you sell it.