[ianai]

They could really only do that as long as zero interest rates and relative wages permitted. Frankly I think they made luxury EVs to justify the battery costs early in the production.

The automotive industry is known for bad margins. Interest rates go up, willingness to pay for large ticket items goes down. We won’t see anything like 0 percent rates for possibly 100 years.

One interesting outcome: near shoring of production drives local labor wages up for the long, permanent term. Maybe more in India/Mexico than the US, but still significant. And better for all than the past.