[rustymonday]

If consumers find that's a problem, then they should be willing to pay the 30% premium in the app store.

My guess is that this is not as much of an issue as Apple claims, and this 30% premium will not be worth it to the consumer.

[josephg]

I think plenty of software development companies quite like to keep that 30% to themselves. I could imagine Microsoft, Adobe and others refusing to ship their software on the app store at all if using their own store let them keep more of the purchase price.