Thank you so much! We computed TAM the best way: bottom's up! We estimated the number of current musicians, the number of people we could convert into musicians, and the annual subscription price, and then we used this to compute our total TAM. If you're interested to learn more and apply this kind of thing to your own work I recommend this video from SlideBean:
https://www.youtube.com/watch?v=M_RMTC2YmXY&ab_channel=Slide...
bambax|1 year ago