[et2o]

Just wrong. Read about the 7J7. The 787 cost something north of 20 billion to develop. The clean sheet 737 would have cost much more in today’s dollars. Boeing makes an average of less than 5% profit margin from the 1970s to now. It was a relatively obvious financial decision from Boeing’s perspective.

[tw04]

> The 787 cost something north of 20 billion to develop.

So on top of existing R&D, ignoring all of the money they dumped into stock buybacks, roughly 2 years of profits to create a plane design that would last 30 years.

They can absolutely afford that.

[woopsn]

Boeing can afford it, but the carriers built around 737 locked themselves in. They don't want a new plane.