Or you give ads based on the content the user is reading/watching and not who he/she is. So you read an article about skydiving? You get served skydiving equipment ads. This way you are EU compliant since you don't track the user.
Fine if you are a skydiving magazine. What about a generic newspaper like The Times?
Unpopular opinion but I think Google's FLoC is actually a reasonable solution that allows sites like that to exist and also has minimal privacy implications. The people who are against it just want to have their cake and eat it.
IshKebab|1 year ago
Unpopular opinion but I think Google's FLoC is actually a reasonable solution that allows sites like that to exist and also has minimal privacy implications. The people who are against it just want to have their cake and eat it.
wizzwizz4|1 year ago
That specific example managed just fine before computers, when every copy of the paper had to be printed on actual presses.