Generally, I found qualifying customers takes a lot of time. It can take up to 1 hour doing the research to figure out if it’s a customer who 1) can actually use your product 2) can make the decision to buy your product 3) is actually in the market for your product.
I wanted something that could cut this time down to a few minutes so I could spend more time finding customers vs. preparing calls. The tool should 1) allow me to copy/paste any of my research sources (Linkedin, URLs, previous agendas, general notes 2) be super simple 3) generate an agenda that I could use in a 1st, 2nd, 3rd call with a customer to qualify if they’d purchase.
So I built an interactive sales qualification website where anyone can create these interactive agendas using whatever sources you typically use to qualify a potential customer.
By using this 1) I created agendas in a few minutes 2) I asked new questions that I hadn’t thought of before, making customer engagement much better and purchase intent a lot higher.
This is still in early stages, but talking to a few sales people whose job is to qualify customers, it looks like this is on the right track and what’s missing is auto-downloads (vs. copy/paste) and integrations into commonly used sales tools like Hubspot and Salesforce.
The (limited) data so far suggests people are mostly interested in using URLs. I guess it makes sense for a demo since copy/pasting notes and Linkedin profiles is more time-consuming. But ultimately, it does seem to still generate pretty good customer qualification agendas. It’s even better if you add Linkedin info and other notes, since the response is much more personalized to your specific use case.
I would love y'all's thoughts on it. Does this help you with customer qualification?
ashfernandez|1 year ago
I wanted something that could cut this time down to a few minutes so I could spend more time finding customers vs. preparing calls. The tool should 1) allow me to copy/paste any of my research sources (Linkedin, URLs, previous agendas, general notes 2) be super simple 3) generate an agenda that I could use in a 1st, 2nd, 3rd call with a customer to qualify if they’d purchase.
So I built an interactive sales qualification website where anyone can create these interactive agendas using whatever sources you typically use to qualify a potential customer.
By using this 1) I created agendas in a few minutes 2) I asked new questions that I hadn’t thought of before, making customer engagement much better and purchase intent a lot higher.
This is still in early stages, but talking to a few sales people whose job is to qualify customers, it looks like this is on the right track and what’s missing is auto-downloads (vs. copy/paste) and integrations into commonly used sales tools like Hubspot and Salesforce.
The (limited) data so far suggests people are mostly interested in using URLs. I guess it makes sense for a demo since copy/pasting notes and Linkedin profiles is more time-consuming. But ultimately, it does seem to still generate pretty good customer qualification agendas. It’s even better if you add Linkedin info and other notes, since the response is much more personalized to your specific use case.
I would love y'all's thoughts on it. Does this help you with customer qualification?