[exitheone]

The cost per ad is still astronomically different between search ads and LLMs

[varjag]

There could be an opposite avenue: ad-free Google Premium subscription with AI chat as a crown jewel. An ultimate opportunity to diversify from ad revenue.

[disgruntledphd2]

There's not enough money in it, as Google's scale.

Especially because the people who'd pay for Premium tend to be the most prized people from an advertiser perspective.

And most people won't pay, under any circumstances, but they will click on ads which make Google money.