[cobratbq]

To check: did you realize that you plug this device in your USB port, then send a program to it, then start using the device with that program loaded? (This is at run-time, every time, right?) Because the secret is generated for this specific combination, different programs will also have different secrets.

I get that you would want to authn the hardware itself. If that is your point, sure, you're right. However, that aims to address a slightly different problem, because then the certificate chain is tied to the hardware only. Note that part of the charm of the _identity_ generated in the program, is that the identity changes if only a single byte of program-binary is different. So it protects from malicious binaries too. (But not bugs in the program itself.)