[sevenseventen]

I have two theories here, and I don't know which I believe more. It's probably a combination of both:

1) Tesla executed a remarkable 0->1 strategy, working from the Roadster (high-end luxury price, low volume) to the S (high-end luxury price, moderate volume) to the Y and 3 (low-end luxury price, high volume), creating an apparently-successful car company that only sold luxury-price vehicles. Detroit interpreted that as "everybody is ready to spend low-end luxury money for electric cars." In fact, there's still a limited number of people who can spend luxury money for cars, and Detroit is winning those back from Tesla. That's not the same thing as "building cars for people who can only spend 25K or less for a car."

2) Detroit really only builds huge cars, leading Americans who don't want huge cars to buy imports or (recently) Teslas. These buyers have greater than random overlap with the set of likely electric car buyers. Detroit tries to build huge electric cars, but those buyers tend not to want huge cars, creating bad market fit.

[throwaway5959]

#2) perfectly encapsulates the problem. Hyundai/Kia are having no problems selling Ioniq 5/6, Kona’s and EV9s.

[pedalpete]

No idea why you're using a throwaway account, but from what I understand, Hyundai/Kia producing their cars in low quantities, so yes they are selling out, but the production numbers are much lower than Tesla, Polestar, BYD, etc.

https://cleantechnica.com/2024/01/07/top-electric-vehicle-br...