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For me personally it's privacy. I know that Apple is no angle either, but a simple GDPR data request, show how limited data they have compared to Google. Besides that, they offer me end-to-end encryption across their cloud sync besides contacts, calendar or email (which I have on via Carddav/Caldav on Synology anyways - and protonmail).

They also offer differential privacy or are using random identifiers in most of their services. I know they're a for profit company, but for now, I really like what they're doing on the privacy front.

Besides that, I like Shortcuts. While Tasker might be more powerfull, it's losing features for every generation of Android because Google is locking Android down. Shortcuts is relatively stable, has good OS integration and third party integration.