[hej]

But they are aware of the problem and trying to fix it. The strain relief of this year's iPad cable tripled in length compared to last year.

[blub]

They are aware of it and still build inferior quality cables. This is a problem across their entire product line, from MacBooks to iPods, iPhones and iPads.

[marcusf]

The commenter you responded to did provide a case for Apple trying to fix that though, didn't he? I'd expect it to be rolled out across the next refresh of the product line. Might be naive?

[gcb]

they were designing for 1yr of life. people complained, they changed the design to last 2yr of use.

[gouranga]

the entire cable will become strain relief and then the problem will start again!

I've had the same problem with all apple cables. Design over substance.

[hej]

Can you hear that sound? It’s the sound of my eyes rolling.

So, uhm, I’m not exactly sure what you want. Why are you so convinced that this updated design will also fail?