[dweymouth]

If you're a news site and you want Google to have a link like "News on Inflation", then just give your article the title "Unpacking the latest inflation data" and save the actual info for the article itself. A lot of internet publishers have already figured this out and it's why you see titles like "These 3 states have the most affordable homes" that just entice you to click on the link.

[AlbertCory]

the problem is, they also want the headline to entice people to buy the paper. Contradictory desires.

[int_19h]

That's their problem, though.

The solution shouldn't the world where you can't say that newspaper X has published the article titled "Y".

[lupire]

It's the exact same desire - to get people to request the whole article.