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karambahh | 1 year ago

France Telecom bought Orange (then a UK company) and decided several years laters to rebrand the french "Itineris" mobile brand "Orange" and progressively did the same across most of its business lines, both domestic and abroad.

Everything from landlines to datacenters to service centers is operated under a unified brand, Orange, originally stemming from this UK mobile operator. (I think there's a few things here and there such as live tv broadcast that have not been rebranded but I'm not entirely which and why).

The "France Telecom" brand has, I think, completely disappeared.

Funnily enough, through hoops of corporate history and divestment, there are now completely separated business entities in completely different sectors than telcos that operate under the "Orange" brand, such as Orange Bank in several countries, mostly sub-saharan Africa, that do not have anything todo with Orange/France Telecom anymore.

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