[StickyRibbs]

Not sure if it was clear in my OP, but there are only 2 technical founders and I am one of them. We also already have a pathway to paying customers; that was also clear in my OP.

Also, what exactly do you mean by pain and grit? we're already doing that. we're growing and have growing pains hence the point of this post.

[noashavit]

pain around defining your ICP, testing messaging and targeting, conducting customer research, etc.