[martin_drapeau]

I sometimes listen to the All in podcast. The 4 VCs recently blasted Apple saying they don't know why there are so many engineers. And they don't know why an iPhone is so expensive. They last longer now and don't need to upgrade as often. To their eyes an iPhone has become boring.

My reply is Apple supports close to 2 billion devices. They have to work and never crash. They also need to get upgraded for security patches and new features. The fact they find them "boring" is a good thing. Means iPhones have become an intrisic part of their lives.

This article describes one of the many things Apple has to do to make them "boring". Indeed a feat of engineering.

Now, when they replicate that success with Siri, that will be a game changer. Hopefully advances in LLMs will bring that day forward.