[taylorfinley]

I should definitely hope so! Though I think the name would cause a stir in local circles even without any legal actions. Tech companies in general are deeply unpopular here (see: Larry Ellison, Mark Zuckerburg, and Marc Benioff buying up big chunks of land, AirBnB and digital nomads driving up rental prices so high such that more native Hawaiians now live on the mainland than in Hawai`i, and perceived lack of cultural respect from projects like the Thirty Meter Telescope leading to major protests).

The other thing is that words have a lot of power in the cultural frame, even just the concept of aloha being something that could be "unleashed" is likely to offend.

All to say nothing off the palpable fear people have here of robots taking hospitality industry jobs like housekeeping (which are unionized in many hotels out here, and are actually one of the few low-barrier-to-entry jobs out here that can support a reasonable quality of life)

I'm sure I'll get a ton of downvotes for bringing up cultural sensitivity and pointing out these concerns -- I don't mean to imply they're all 100% rational nor that no one should say "aloha" unless they're Hawaiian, but if anyone at DeepMind had a Hawaiian cultural frame I think they likely would have flagged these concerns and recommended a different name.

[1024core]

> Tech companies in general are deeply unpopular here

Which is such a shame, as Univ of Hawaii was one of the pioneers of the Internet: https://en.wikipedia.org/wiki/ALOHAnet