[josefonseca]

> The problem here is that the whole security model is upside down.

I had to scroll two screens down to find your comment.

At some point Google and Facebook(and everyone else, these two are just the most popular right now) inverted the rules. Years ago it was completely unacceptable for any piece of software to mine any piece of data without your consent. Screens had to be shown explicitly "do you authorize we contact server X in order to send data Y?"

Fast forward a few years and these companies are out there providing Javascript libraries that are essentially urchins on every web page. Every web site which uses Google gadgets for example, like maps or adsense or whatever is giving their visitor's client data to Google - screen resolution, IP address, web browser used, allows them to set tracking cookies, etc.... Same with Facebook javascript gadgets. Since when is this OK?

This would have been completely unacceptable a few years ago but somewhere it got lost. Now it's not only ok for Google and Facebook to track you everywhere, it also seems to be OK to FIGHT over having access to even more data!

The whole privacy thing has been turned upside down. These people are not fighting for our privacy, they are fighting over who gets to access MORE of our personal data.

[skarayan]

The problem is that showing explicit screens and granting authorization and doing all this stuff manually is not a viable solution. I think it is natural that companies won't do this, specially when they make tons of money from the current model.

Privacy needs to be baked into the internet. This is more central to human needs than a google search or facebook connection. People are doing what is easy and using these services, but once a true privacy service comes up neither Larry/Sergey or Zuch will know how to respond. This will likely be outside of their mental framework and new privacy centric companies will emerge.