Had a lot of feedback about the copy so I've made a bunch of changes. Keeping in mind "you" and "developers" etc has really helped me better understand the goals of the copy so thank you!
I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To get to the benefit, ask "why?" two or three times in a row:
- Why do devs want "simplified development?"
- Why is that?... And why is that?
(It seems your first level "why's" are are under the headers. Again, the simple fix is to change the order: make the benefit the header, then write your feature below that^^)
Each time "why?" is asked will get you to a bigger benefit/desire. (You're doing the work you want your reader to do in their head for them.)
Leftium|1 year ago
I think you changed the word "features" to "benefits," but didn't change the list of features to benefits. To get to the benefit, ask "why?" two or three times in a row:
- Why do devs want "simplified development?"
- Why is that?... And why is that?
(It seems your first level "why's" are are under the headers. Again, the simple fix is to change the order: make the benefit the header, then write your feature below that^^)
Each time "why?" is asked will get you to a bigger benefit/desire. (You're doing the work you want your reader to do in their head for them.)