[jackbrookes]

Apple delivers ads (for e.g. Apple Music) in the Settings app of iPhone. Wouldn't be surprised if macOS ends up with similar things.

[mostlysimilar]

Advertising an Apple-owned app within another Apple-owned app is not the same as Microsoft putting 3rd party ads in the primary interface for launching applications in the OS.

[r00fus]

These two examples simply don't compare. How often do I see the Settings.app vs. the frickin Start menu