Because the shareholders would most likely rather have X billion dollars from selling the company than 0 dollars from refusing to sell and getting banned.
It wouldn't be 0 dollars, though; the majority of their users are apparently outside the US. So the question is: how does the amount you could get by selling a US-inclusive Tiktok compare the potential future earnings of a US-free Tiktok? If the market prices it accurately, you'd sort of expect the former to be higher (a US-inclusive version seems obviously more valuable), but maybe they think the market undervalues them, or maybe prospective buyers would smell blood in the water because of the deadline and try to low-ball, etc.
apendleton|1 year ago