I thought that this earnings announcement would be the first one where we'd see some impact from competitive knowledge engines, e.g. Perplexity, You.com, ChatGPT + Bing, etc., but Google still grew search $6B/15%.
This is impressive both because it's hard to keep such a big business growing at that rate and because essentially everyone in my social circle has moved on from going to Google first for information. I guess our demographic is not predictive of the larger market.
I think that most of the traffic being stolen away is going to be for low value searches. I (and probably almost everyone else) use Google when I already know what I want, ie I’m trying to get to a company’s website to buy a particular thing, but don’t know their url name.
I’m not going to use an LLM to shop for car insurance or look for hotels.
Google Search is a product embedded in the lives of everyone on the planet. I wonder to what extent its growth is a reflection of increasing population and Internet penetration. Even if "competitive knowledge engines" impacted Google Search, the effect would likely be minuscule compared to existing growth trajectories.
Speaking personally, there are some queries where I prefer an LLM. But usually I start with Google, and it's only after 5-10 searches that I get frustrated enough to remember I could just ask ChatGPT instead. So ironically, I actually send more searches to Google than I would have if they gave me the answer on the first one.
I wonder what their search metrics would look like if they removed quick bursts of searches. Presumably, someone searching five times in a row is actually having a bad experience, rather than loving the product so much they came back to it five times in one minute.
I think this is the same thing I feel when I read Meta's earnings. I continue to see growth in usage of their core properties but I don't think my entire circle touches Facebook or even Instagram nearly as much.
Whatsapp certainly isn't driving those ad dollars so it truly is remarkable how disconnected my demographic (loosely using my here) is from the overall world usage.
> essentially everyone in my social circle has moved on from going to Google first for information. I guess our demographic is not predictive of the larger market.
"Google is dead, no one goes there anymore" is one of the most tired takes I see frequently on HN. It's nice to hear someone express the self-awareness to realize that what they see in their immediate circle is not representative of reality.
> essentially everyone in my social circle has moved on from going to Google first for information
As you said, you don't know how representative is your social circle. And you may underestimate your Google usage. ChatGPT often isn't a good substitute to Google. Looking at my history, a lot of my Google queries couldn't be answer by ChatGPT. Either because I need precise information, or recent information. Often I use Google just to redirect me to some specific site, typically wikipedia.
If you have a social circle where 100% of your contacts turn to an LLM first, not only have you buried yourself deep in a niche filter bubble, but you have also surrounded yourself with some of the planet's most misinformed people. If I were you, I'd be worried.
This might surprise people a lot.
In developing countries Google is synonymous with internet.
A lot of even young, people have a mental model of the internet as a subset of Google.
Seems like a situation where it’s worth it to be cognizant of your bubble.
I don’t know exactly what you meant by “our demographic”, but I’m a frequent reader of HN, work in tech, and generally stay up to date with all things tech, and yet… I don’t know if a single person that doesn’t still use Google as their go-to place for information. Before this comment I had never even heard of Perplexity or You.com. /shrug
> I guess our demographic is not predictive of the larger market.
I think it is, "our demographic" is just a few years ahead of the masses. For example MacBooks started getting popular with programmers way before they got popular with the masses.
funny you mentioned that because this demographic is the same demographic that predicted the demise of FB (it has grown in orders of magnitudes), hating on Tesla (also has been growing), didn't believe the viability of Dropbox idea.
When you say moved on can you share what you're using when you want/need to buy something online? Understand you moving on for information, but just curious what you're using these days for a specific product.
I think Google still beats the various AI tools for any use case where you need to find a real world thing or decide between real world things. Which are also the primary types of queries that drive advertising revenue for Google. Yeah, ChatGPT has replaced searching Google for stack overflow answers, but it's not like you were clicking on ads when looking for programming answers anyway.
Perplexity especially is absolute garbage for 99% of people and their use cases. Google search is instant, available from every browser window and works with minimal keystrokes. LLM based search is such a bad experience on mobile where verifying the likely nonsense response is even more of an expensive task.
Just remember no one is auditing what views, likes and clicks count Google and Facebook tell you, you are getting. Advertisers just milk corporations. They dont care if the numbers are fake. They are now trained to tell everyone to spend more or you dont get attention someone else will.
As Goldharber once famously said , about the Attention Economy - people have limited attention to give anything but infinite capacity to receive attention.
No one likes to hear or believe they dont really have any influence when the system is signalling they do. So the ponzi scheme grows larger and larger.
There is a great book about it (from an ex-googler) called the Subprime Attention Crisis.
No one knows what to do about it so everyones head is buried deep in the sand.
We need new attention allocation systems that are not market driven.
The layoffs and dividend are related -- the company's death rattle has been shaking a while now. Management is desperate to retain the confidence of the investor class.
With the amount of mindshare, infrastructure and over 90% of the search engine market share that Google has, it will take decades to even begin to challenge Google's market share in search.
We've seen this with Neeva which is now no more. Perplexity appears to be no different and only appeals to techies and at the same time is already dependent on Google search for their results, according to The Information.
In fact I can only see them getting shut down like Neeva or the case of Perplexity likely to be acquired. Amazon looks more of a potential acquirer for Perplexity AI.
I don’t think so. All a startup needs to do is build 50+ data centers around world. Lay thousands of miles of terrestrial and under sea fiber optic cables. And finally build a browser and obtain 80% market share.
not just this - most android smartphones do have google search bar by default, in some it's not trivial to disable it and most ppl are using it. This alone is a huge moat. Add to this a huge nr of chromebooks that children use in schools (and after them too since the OS is familiar) - default search for these is google too. Default ff search engine - google, default iphone search engine - google. Every time someone buys an iphone, google gets one more user automatically. Some may switch, but absolute majority will still use default
> Alphabet’s Board of Directors today authorized the company to repurchase up to an additional $70.0 billion of its
Class A and Class C shares in a manner deemed in the best interest of the company and its stockholders
Of all the people in this thread swearing they don't use Google, I wonder how many are writing their comments using Chrome (or Chromium, or Edge, or Brave, or Opera, or any other browser that uses the guts of the Chromium project)
I use DuckDuckGo for search, Apple Maps when on my iPhone, and Gnome Maps when on my computers. My main browser is Firefox, but I use Brave (Safari-based) on iOS due to better ad blocking there. I use local markdown files for all of my note taking, and Fastmail for email.
However, we should also remember that Mozilla's main funder is... Google/Alphabet, via a royalty deal for having Google be the default search engine. See, e.g., here:
So far I've replaced Google products with Firefox (even on mobile), Kagi/DDG, Proton Mail, Simple Mobile Tools, my own FTP server, Emby, and F-Droid.
But I also still use Android, the Google Play Store, YouTube (via NewPipe), Google Messages, Google Maps, and Google Keep because I haven't found great alternatives. It's surprisingly hard to completely get rid of Google.
A possible endgame of this quest for growth is just mixing unlabeled ads directly in with search content. Effectively pay for ranking with some quality filter. I'm pretty sure it won't come to that, but worse things have happened.
Personally I use google more/just as much for product searches; stores selling X, finding comparison sites, going to the manufacturers page for a product.
That and restaurants from maps.
I use it less for information based searches, but that almost seems to be a win from an advertiser perspective.
Google has been doing stock buybacks for years. Why are they pivoting to also doing a dividend too? Does a dividend give a bigger short term stock bump?
Buybacks are useful for many reasons, but one is that theyre good for people borrowing against their shares. If a lot of people have borrowed against their google shares and now that interest rates are high want to pay back the loan without selling a dividend makes sense.
Lots of other reasons too I think but much of it probably has to do with the change in interest rates.
End of the day, for shareholders this is what matters. Not what products were killed, how many people were laid off, what ethical dilemmas employees face etc. are a distraction for them. This is what it has to come down to. It's not wrong.
Sundar Pichai, CEO, said: “Our results in the first quarter reflect strong performance from Search, YouTube and
Cloud. We are well under way with our Gemini era and there’s great momentum across the company. Our
leadership in AI research and infrastructure, and our global product footprint, position us well for the next wave of AI
innovation.”
The only one mention, it's strong position across conservative approach. A must have for any large multi national company like Google.
I’m a Googler who doesn’t do anything remotely close to setting capital return policy. Just remember Alphabet has been buying back 10s of billions for a while. Dividends are just a different capital return mechanism.
The dividend is interesting. Why not spend that to further grow new businesses for Google? Is it signaling that they're not unfairly using strength in one market to take over another?
It helps add stability to the value of the stock, in simple terms. I think it’s good for a company like Google. A bad demo can crash the price 20%. That makes the dividend yield go up, which makes the stock more attractive. Plus, if you hold for years and years and years you get actual income.
Interesting that they think they're out of internal projects and acquisitions to (profitably) spend money on. Even more interesting that the stock seems to agree -- I guess investors already believed that growth is over, and are seeing this recognition of that as an alignment between reality and internal strategy.
The only major investment left would be computing infrastructures, but it's severely limited by supply. Even if Google wants to spend more money, simply there's no chips to buy. I don't see any significant future investment opportunities other than Waymo in the foreseeable future, but it seems still far from scaling out.
dmckinno|1 year ago
This is impressive both because it's hard to keep such a big business growing at that rate and because essentially everyone in my social circle has moved on from going to Google first for information. I guess our demographic is not predictive of the larger market.
baron816|1 year ago
I’m not going to use an LLM to shop for car insurance or look for hotels.
chatmasta|1 year ago
Speaking personally, there are some queries where I prefer an LLM. But usually I start with Google, and it's only after 5-10 searches that I get frustrated enough to remember I could just ask ChatGPT instead. So ironically, I actually send more searches to Google than I would have if they gave me the answer on the first one.
I wonder what their search metrics would look like if they removed quick bursts of searches. Presumably, someone searching five times in a row is actually having a bad experience, rather than loving the product so much they came back to it five times in one minute.
darkwizard42|1 year ago
Whatsapp certainly isn't driving those ad dollars so it truly is remarkable how disconnected my demographic (loosely using my here) is from the overall world usage.
NtochkaNzvanova|1 year ago
"Google is dead, no one goes there anymore" is one of the most tired takes I see frequently on HN. It's nice to hear someone express the self-awareness to realize that what they see in their immediate circle is not representative of reality.
foogazi|1 year ago
Or have they ?
yodsanklai|1 year ago
As you said, you don't know how representative is your social circle. And you may underestimate your Google usage. ChatGPT often isn't a good substitute to Google. Looking at my history, a lot of my Google queries couldn't be answer by ChatGPT. Either because I need precise information, or recent information. Often I use Google just to redirect me to some specific site, typically wikipedia.
jeffbee|1 year ago
endisneigh|1 year ago
suriya-ganesh|1 year ago
blackoil|1 year ago
Second, Google can still be optimizing/increasing no. of ads served.
baxtr|1 year ago
thelastgallon|1 year ago
abadpoli|1 year ago
I don’t know exactly what you meant by “our demographic”, but I’m a frequent reader of HN, work in tech, and generally stay up to date with all things tech, and yet… I don’t know if a single person that doesn’t still use Google as their go-to place for information. Before this comment I had never even heard of Perplexity or You.com. /shrug
duringmath|1 year ago
DanielHB|1 year ago
I think it is, "our demographic" is just a few years ahead of the masses. For example MacBooks started getting popular with programmers way before they got popular with the masses.
blobbers|1 year ago
I already include site:reddit.com when searching for reviews, but I think that's been getting astroturfed away.
hyuuu|1 year ago
harmmonica|1 year ago
uejfiweun|1 year ago
ml-anon|1 year ago
barrkel|1 year ago
csxv68|1 year ago
Just remember no one is auditing what views, likes and clicks count Google and Facebook tell you, you are getting. Advertisers just milk corporations. They dont care if the numbers are fake. They are now trained to tell everyone to spend more or you dont get attention someone else will.
As Goldharber once famously said , about the Attention Economy - people have limited attention to give anything but infinite capacity to receive attention.
No one likes to hear or believe they dont really have any influence when the system is signalling they do. So the ponzi scheme grows larger and larger.
There is a great book about it (from an ex-googler) called the Subprime Attention Crisis.
No one knows what to do about it so everyones head is buried deep in the sand.
We need new attention allocation systems that are not market driven.
cloudking|1 year ago
https://search.google/
sharadov|1 year ago
I went right back to google.
MaximilianEmel|1 year ago
wslh|1 year ago
arathis|1 year ago
Dalewyn|1 year ago
The only thing this demographic is predictive of is its tendency to overestimate its degree of influence.
I want to say I'm joking, but I've unfortunately noticed that a lot of techies are very self-absorbed and detached from the wider world at large.
unknown|1 year ago
[deleted]
tech_buddha|1 year ago
FredPret|1 year ago
There are lots of marketing dollars looking for a home, and Google is going to be one of the better bets for some time to come.
They may turn into a zombie but they won't die for a long, long time.
For example, cable companies still exist and have a ton of paid ads on them.
Fox makes $3-5B in sales per quarter: https://valustox.com/FOXA
Sinclair isn't doing so good but they're still selling in the hundreds of millions per Q: https://valustox.com/SBGI
rvz|1 year ago
We've seen this with Neeva which is now no more. Perplexity appears to be no different and only appeals to techies and at the same time is already dependent on Google search for their results, according to The Information.
In fact I can only see them getting shut down like Neeva or the case of Perplexity likely to be acquired. Amazon looks more of a potential acquirer for Perplexity AI.
kernal|1 year ago
Moldoteck|1 year ago
darth_avocado|1 year ago
The most important item on the report
belter|1 year ago
Edit: 190,711 employees on March 31, 2023
jeffbee|1 year ago
WheatMillington|1 year ago
fdsakljalkj|1 year ago
office_drone|1 year ago
bdjsiqoocwk|1 year ago
killjoywashere|1 year ago
psunavy03|1 year ago
christophilus|1 year ago
But I am aware that I’m not typical.
einpoklum|1 year ago
However, we should also remember that Mozilla's main funder is... Google/Alphabet, via a royalty deal for having Google be the default search engine. See, e.g., here:
https://www.bloomberg.com/news/newsletters/2023-05-05/why-go...
And while the royalties arrangement is not that old, Google was a main funder before that happened as well. FYI.
CivBase|1 year ago
But I also still use Android, the Google Play Store, YouTube (via NewPipe), Google Messages, Google Maps, and Google Keep because I haven't found great alternatives. It's surprisingly hard to completely get rid of Google.
cloudking|1 year ago
Liquix|1 year ago
samspenc|1 year ago
lupire|1 year ago
nikhizzle|1 year ago
amf12|1 year ago
akomtu|1 year ago
oblio|1 year ago
dabeeeenster|1 year ago
flask_manager|1 year ago
That and restaurants from maps.
I use it less for information based searches, but that almost seems to be a win from an advertiser perspective.
advisedwang|1 year ago
HDThoreaun|1 year ago
Lots of other reasons too I think but much of it probably has to do with the change in interest rates.
didip|1 year ago
ls612|1 year ago
aeyes|1 year ago
brcmthrowaway|1 year ago
sidcool|1 year ago
ironfootnz|1 year ago
The only one mention, it's strong position across conservative approach. A must have for any large multi national company like Google.
shegerking2020|1 year ago
endisneigh|1 year ago
IncreasePosts|1 year ago
neel8986|1 year ago
formercoder|1 year ago
_mlbt|1 year ago
VirusNewbie|1 year ago
londons_explore|1 year ago
They already have >150k employees they can redeploy at will to enter any new market.
duringmath|1 year ago
iaseiadit|1 year ago
tryptophan|1 year ago
ZephyrBlu|1 year ago
mehulashah|1 year ago
thehappypm|1 year ago
hn_go_brrrrr|1 year ago
unknown|1 year ago
[deleted]
walteweiss|1 year ago
chucke1992|1 year ago
einpoklum|1 year ago
Capitalism is nuts.
pb7|1 year ago
blobbers|1 year ago
pm2222|1 year ago
thehappypm|1 year ago
addaon|1 year ago
lupire|1 year ago
summerlight|1 year ago